Selling Property

Selling Is More Than Listing a Property.

The right result starts well before your property goes online.

At 28 Property, we combine market knowledge, property presentation, targeted marketing and hands-on sales expertise to create a strategy around your property.

We work with both established properties and new residential developments, tailoring the campaign to the property, the market and the intended buyer. Our current business also combines sales with project marketing capabilities, allowing us to approach property sales from both the owner’s and the buyer’s perspective.

Our Selling Service

Property & Market Assessment
We review comparable properties, current market conditions and the positioning of your property to help establish an appropriate pricing strategy.

Property Presentation
Professional photography, floorplans, copywriting, brochures and other marketing materials can be coordinated to present your property clearly and professionally.

Targeted Marketing
We use online and offline channels to put your property in front of relevant buyers.

Buyer Engagement
Our team manages enquiries, inspections, follow-up and negotiations throughout the campaign.

Negotiation & Contract
We guide the sales process from offer and negotiation through to contract and settlement.

Ongoing Communication
Selling property can be stressful. We keep owners informed throughout the campaign so you understand what is happening and what the market is telling us.

Selling New Developments

For developers, our capability extends well beyond individual property sales.

Through our project marketing experience, we can become involved from the early stages of a project, providing market research and recommendations around product mix, positioning, design, finishes and pricing, followed by marketing and sales execution.

This means we can look at a project from the perspective of:

What is being built → Who will buy it → How should it be positioned → How should it be priced → How should it be marketed → How should it be sold

A Personal Approach to Property Sales

We believe property owners deserve more than an online listing.

They deserve an agent who understands the property, understands the market and stays involved.