Project Marketing

28 Group Projects is a Chinese pioneer in the creation and delivery of projects we are appointed to sell. We utilize our extensive industry experience and market insights through day-to-day client interactions with accurate research to tailor sales and marketing strategies for property developments. By engaging in the early stages of future development, we are able to make qualified recommendations on product mix, positioning, design, finishes and even price. Our affordable and cost-effective solutions enhance visibility across both online and offline channels to the targeted right audience with precision. With the integration of the latest market trends, AI tools, a seamless blend of online and offline marketing, and a highly trained and knowledgeable sales team, we create optimal packages for each project to deliver in each sub-market. Our goal is to ensure a unique experience for all stakeholders and maximize results within the timeline.

Our gorgeous new office at a prime location in South Brisbane as a readily display showroom, with excellent and active listings sources.

Our Services

Site identification

  • Continually seeking out sites fitting your brief
  • Proactive approach to scoping potential development sites
  • Assistance in the negotiation prior to acquisition

Feasibility studies

  • Benchmarking reports
  • Financial risk analysis
  • Cutting-edge site analysis using the latest technology

Design and consultation management

  • Saleability design review & management
  • Consultant team procurement & management
  • Consultant budget management & quality control

DA and approvals

  • DA stakeholder management
  • DA documentation review
  • Submitted plans adhering to all government requirements

 

Marketing management

  • Procure & manage marketing agencies
  • Manage campaign development & implementation
  • Manage events & public relations

 

Maintenance

  • Final inspection & defects list submission
  • DLP inspection & list defects submission

 

Pricing

  • Comprehensive CMA
  • Dynamic pricing strategy
  • Pricing based on sell through numbers

Sales

  • Market research, commercial strategy
  • Settlement risk management
  • Buyer concierge

Marketing design and execution

  • Develop brand identity & marketing strategy
  • Develop & deploy campaign across multiple channels
  • Manage & implement all marketing activities

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